{"id":102408,"date":"2025-05-19T09:09:48","date_gmt":"2025-05-19T06:09:48","guid":{"rendered":"https:\/\/www.desjoyaux.md\/desjoyaux-se-arunca-pe-scena-internationala\/"},"modified":"2025-05-19T09:09:50","modified_gmt":"2025-05-19T06:09:50","slug":"desjoyaux-se-arunca-pe-scena-internationala","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/desjoyaux-se-arunca-pe-scena-internationala\/","title":{"rendered":"\u201eDesjoyaux se arunc\u0103 pe scena interna\u021bional\u0103\u201d"},"content":{"rendered":"\n\n
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\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ \u201eDesjoyaux se arunc\u0103 pe scena interna\u021bional\u0103\u201d <\/div>\n \n<\/section>\n\n
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„Desjoyaux<\/strong>plonge dans le grand bain de l’international”<\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
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Joi, 21 martie 2019Piscines Desjoyaux, liderul francez \u00een fabricarea de piscine \u00eengropate, se extinde \u00een str\u0103in\u0103tate printr-o re\u021bea extins\u0103 de importatori \u0219i propriile filiale.Jeudi 21 Mars 2019 Piscines Desjoyaux, leader fran\u00e7ais de la fabrication de piscines enterr\u00e9es, se d\u00e9veloppe \u00e0 l’\u00e9tranger via un large r\u00e9seau d’importateurs ou ses propres filiales.<\/p>\n<\/section>\n\n

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Que de chemin parcouru depuis la premi\u00e8re piscine Desjoyaux, creus\u00e9e en 1966 par Jean Desjoyaux, p\u00e8re et grand-p\u00e8re des dirigeants actuels, pour ses propres enfants ! <\/p>\n<\/h3>\n

Ast\u0103zi, imperiul familiei are aproape 160 de puncte de v\u00e2nzare \u0219i showroom-uri \u00een Fran\u021ba \u0219i aproximativ 400 \u00een str\u0103in\u0103tate, r\u0103sp\u00e2ndite \u00een 80 de \u021b\u0103ri. Compania \u0219i-a lansat opera\u021biunile interna\u021bionale la sf\u00e2r\u0219itul anilor 1980. \u201eLa acea vreme, ne-am extins \u00een principal \u00een \u021b\u0103ri \u00een care reu\u0219isem s\u0103 g\u0103sim parteneri buni, cum ar fi Egiptul \u0219i Republica Ceh\u0103\u201d, explic\u0103 Nicolas Desjoyaux, director de export \u0219i fiul actualului CEO. Dezavantajul acestei strategii: \u201eAm lipsit de pe alte pie\u021be, care totu\u0219i au un poten\u021bial puternic.\u201d <\/p>\n

Compania, care a \u00eenregistrat o cifr\u0103 de afaceri de 91,9 milioane de euro \u00een 2018, a avut de suferit \u0219i din cauza opera\u021biunilor sale din Grecia, Spania \u0219i Egipt, trei \u021b\u0103ri zguduite de tulbur\u0103ri politice \u0219i de criza financiar\u0103 din 2008. <\/p>\n

\u201ePrin urmare, am decis s\u0103 ne diversific\u0103m prezen\u021ba \u00een alte \u021b\u0103ri din \u00eentreaga lume\u201d, explic\u0103 Nicolas Des Joyaux, care \u0219i-a stabilit un obiectiv de 100 de deschideri interna\u021bionale \u00een patru ani.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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Conna\u00eetre parfaitement le march\u00e9 local<\/p>\n<\/h3>\n

Se \u00eendreapt\u0103 spre Statele Unite, Brazilia, Portugalia, Spania, Italia, Germania \u0219i China! De data aceasta cu o tactic\u0103 bine pus\u0103 la punct. \u00cen aceste \u021b\u0103ri considerate strategice (Statele Unite \u0219i Brazilia se num\u0103r\u0103 printre pie\u021bele principale pentru piscine), Desjoyaux \u00ee\u0219i deschide propriile filiale pentru a recruta c\u00e2t mai mul\u021bi distribuitori. Pentru alte \u021b\u0103ri, precum Israel, Turcia, Ungaria sau Georgia, care sunt mai greu accesibile, afacerea de familie apeleaz\u0103 la importatori exclusivi. Depinde de ei s\u0103 recruteze franciza\u021bi cu profil antreprenorial, cu capital propriu \u00eentre 25.000 \u0219i 40.000 de euro \u0219i bune abilit\u0103\u021bi interpersonale. \u201eO piscin\u0103 nu este o necesitate de baz\u0103 \u0219i trebuie s\u0103 o faci dezirabil\u0103!\u201d subliniaz\u0103 Nicolas Desjoyaux. Ace\u0219ti importatori, un fel de v\u00e2n\u0103tori de capete, trebuie s\u0103 cunoasc\u0103 pia\u021ba local\u0103 pe de rost. <\/p>\n

\u201eNu excludem recrutarea de dealeri francezi cu sediul \u00een str\u0103in\u0103tate, at\u00e2ta timp c\u00e2t sunt stabili\u021bi acolo de mult timp \u0219i cunosc perfect \u021bara\u201d, indic\u0103 totu\u0219i directorul de export. Profesioni\u0219tii din re\u021belele concurente nu sunt \u00eens\u0103 bineveni\u021bi: \u201ePrefer\u0103m ca partenerii no\u0219tri s\u0103 fie lipsi\u021bi de orice prejudec\u0103\u021bi legate de piscine.\u201d Pentru a se remarca pe pia\u021ba global\u0103, Desjoyaux se bazeaz\u0103 pe inova\u021biile sale istorice, cum ar fi structurile monobloc \u0219i sistemele de filtrare f\u0103r\u0103 \u021bevi, sau pe crea\u021biile sale mai recente, cum ar fi piscinele \u00een kit \u0219i piscinele supraterane din lemn. Compania, situat\u0103 \u00een La Fouillouse, l\u00e2ng\u0103 Saint-Etienne, mizeaz\u0103 \u0219i pe imaginea sa de \u201emade in France\u201d, cea mai bun\u0103 carte a sa pentru a r\u0103m\u00e2ne \u00een frunte. <\/p>\n

Christophe Dutheil – L’EXPRESS<\/p>\n

Lire l’article<\/a><\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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