{"id":102232,"date":"2025-05-16T13:45:33","date_gmt":"2025-05-16T10:45:33","guid":{"rendered":"https:\/\/www.desjoyaux.md\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/"},"modified":"2025-05-16T13:45:36","modified_gmt":"2025-05-16T10:45:36","slug":"piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/","title":{"rendered":"Piscines Desjoyaux: Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an"},"content":{"rendered":"\n

<\/p>\n\n\n

\n
\n \n \n <\/svg>\n <\/div>\n\n \n\n\n \n \"logo\"\"logo\" \n <\/a>\n\n
\n
\n
\n \"Piscines\"actu-chiffres-record-2019\" <\/div>\n <\/div>\n <\/div>\n \n
\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ Piscines Desjoyaux: Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an <\/div>\n \n<\/section>\n\n
\n
\n
<\/div>\n
\n \n

Piscines Desjoyaux : Nous devrions rester en croissance cette ann\u00e9e<\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
\n

   <\/h2>\n<\/section>\n\n\n\n
\n
\n
<\/div>\n

Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Aceasta este inventatoarea a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.
\n\u00centre\u021binere. <\/p>\n<\/p>\n <\/div>\n\n

\n
\n \"story-chiffres22\"\"chiffrescle\u0301s-22\" <\/div>\n <\/div>\n <\/section>\n\n
\n
\n
<\/div>\n

Jean-Louis Desjoyaux, c\u00e2nd a\u021bi publicat rezultatele record pentru 2020\/2021, a\u021bi spus c\u0103 spera\u021bi s\u0103 continua\u021bi aceast\u0103 tendin\u021b\u0103 \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi profitabilitatea grupului. Este acest lucru \u00eenc\u0103 posibil, \u00een ciuda infla\u021biei costurilor? <\/strong><\/p>\n

„Suntem mai pruden\u021bi av\u00e2nd \u00een vedere contextul infla\u021bionist \u0219i geopolitic. Cu toate acestea, r\u0103m\u00e2nem \u00eencrez\u0103tori \u00een capacitatea noastr\u0103 de a realiza v\u00e2nz\u0103ri u\u0219or mai mari \u00een 2021\/2022 datorit\u0103 v\u00e2nz\u0103rilor de echipamente, care r\u0103m\u00e2n dinamice.”<\/p>\n

 <\/p>\n

\u00censeamn\u0103 acest lucru c\u0103 anul acesta se vor vinde mai pu\u021bine piscine? Tendin\u021ba difer\u0103 de la o \u021bar\u0103 la alta? <\/strong><\/p>\n

„Am crezut c\u0103 vom reu\u0219i s\u0103 men\u021binem num\u0103rul de piscine v\u00e2ndute la nivelul record din 2020\/2021, adic\u0103 13.000.
\nCu toate acestea, vremea nefavorabil\u0103 din vara anului trecut, alegerile \u0219i r\u0103zboiul din Ucraina, cu efectele sale infla\u021bioniste, au afectat pia\u021ba piscinelor din Fran\u021ba \u0219i din \u00eentreaga Europ\u0103 la \u00eenceputul anului 2022. Din fericire, vremea foarte favorabil\u0103 din luna mai a stimulat traficul pe site-ul nostru \u0219i \u00een reprezentan\u021bele noastre \u0219i am \u00eenregistrat o cre\u0219tere de 39% a num\u0103rului de contacte \u00een luna mai fa\u021b\u0103 de anul precedent.” <\/p>\n

 <\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

\n
\n
<\/div>\n

Cum va fi afectat\u0103 rentabilitatea de infla\u021bie? <\/strong><\/p>\n

„Am reincorporat \u00een pre\u021burile noastre de v\u00e2nzare, care au crescut cu 10% din octombrie, toate costurile suportate \u00een termeni absolu\u021bi de clien\u021bii no\u0219tri dealeri, astfel \u00eenc\u00e2t marja noastr\u0103 brut\u0103 a fost p\u0103strat\u0103. \u00centruc\u00e2t costurile noastre de exploatare r\u0103m\u00e2n sub control, profitul nostru va r\u0103m\u00e2ne foarte ridicat \u00een acest an.<\/p>\n

Produse noi, diversificare, cre\u0219tere extern\u0103… de unde ar putea veni surpriza la Desjoyaux? <\/strong><\/p>\n

„Ca \u0219i \u00een trecut, r\u0103m\u00e2nem concentra\u021bi pe produsele noastre exclusive. Continu\u0103m s\u0103 investim \u00een aducerea anumitor piese \u00een interiorul companiei pentru a reintegra valoarea ad\u0103ugat\u0103 \u0219i a deveni mai pu\u021bin dependen\u021bi de furnizorii no\u0219tri, \u00een special chinezi. \u00cen ceea ce prive\u0219te produsele, lucr\u0103m \u00een continuare la completarea gamei prin oferirea de piscine \u00eengropate entry-level. De\u0219i proiectul nostru de kit pentru piscin\u0103 nu s-a concretizat, \u00een urm\u0103toarele 18 luni inten\u021bion\u0103m s\u0103 lans\u0103m 3-4 modele de piscine de mici dimensiuni care s\u0103 includ\u0103 filtrul nostru tradi\u021bional, rezerv\u00e2nd noul nostru sistem pentru piscinele mai mari. Au fost ad\u0103ugate trei noi \u021b\u0103ri: Madagascar, Senegal \u0219i Libia.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

\n
\n
<\/div>\n

Ce pachete de investi\u021bii ave\u021bi planificate pentru urm\u0103torii ani? <\/strong><\/p>\n

„Continu\u00e2nd s\u0103 preconiz\u0103m o cre\u0219tere anual\u0103 de 10 % \u00een urm\u0103torii ani, am intrat \u00eentr-o faz\u0103 de investi\u021bii majore de aproximativ 25 de milioane de euro \u00een perioada 2022-2024, comparativ cu o investi\u021bie anual\u0103 normal\u0103 de aproximativ 7 milioane de euro. \u00cen vederea integr\u0103rii lan\u021bului valoric, vor fi investite 10 milioane EUR \u00eentr-o pres\u0103 de injec\u021bie \u0219i 3-4 milioane EUR \u00een matri\u021be. Restul bugetului va fi consacrat investi\u021biilor imobiliare: dublarea dimensiunii unit\u0103\u021bii noastre de extrudare, un nou centru de sortare, un nou centru de cercetare \u0219i dezvoltare, o nou\u0103 cantin\u0103 pentru personalul nostru \u0219i un nou spa\u021biu de \u00eenc\u0103rcare. ”<\/p>\n

 <\/p>\n

Grupul are un excedent substan\u021bial de numerar, net de datoria financiar\u0103, \u0219i \u0219i-a dublat plata dividendelor la 9,1 milioane EUR. <\/strong>Cum inten\u021biona\u021bi s\u0103 aloca\u021bi acest surplus de capital \u00een urm\u0103torii c\u00e2\u021biva ani? <\/strong> <\/strong><\/p>\n

„Nu inten\u021bion\u0103m s\u0103 pl\u0103tim un dividend excep\u021bional: politica noastr\u0103 anual\u0103 de distribu\u021bie va fi legat\u0103 de c\u00e2\u0219tiguri. Prefer\u0103m s\u0103 acumul\u0103m o marj\u0103 de manevr\u0103 \u00een anticiparea unor ani dificili care ne a\u0219teapt\u0103, chiar dac\u0103 putem vedea ast\u0103zi poten\u021bialul de cre\u0219tere, \u00een special \u00een Germania \u0219i Italia, unde re\u021beaua noastr\u0103 este \u00eenc\u0103 departe de a fi complet\u0103.”<\/p>\n

 <\/p>\n

Articol publicat pe ZONE BOURSE la 10\/06\/2022<\/a>
\nRapha\u00ebl Girault<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":99386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-102232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nPiscine Desjoyaux- Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an | Piscine Desjoyaux<\/title>\n<meta name=\"description\" content=\". Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Este inventatorul a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piscine Desjoyaux- Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an | Piscine Desjoyaux\" \/>\n<meta property=\"og:description\" content=\". Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Este inventatorul a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/\" \/>\n<meta property=\"og:site_name\" content=\"Piscines Desjoyaux\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Piscines.Desjoyaux\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T10:45:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T10:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Visit0r-2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Desjoyaux_pools\" \/>\n<meta name=\"twitter:site\" content=\"@Desjoyaux_pools\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Visit0r-2024\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Piscine Desjoyaux- Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an | Piscine Desjoyaux","description":". Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Este inventatorul a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/","og_locale":"ro_RO","og_type":"article","og_title":"Piscine Desjoyaux- Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an | Piscine Desjoyaux","og_description":". Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Este inventatorul a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.","og_url":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/","og_site_name":"Piscines Desjoyaux","article_publisher":"https:\/\/www.facebook.com\/Piscines.Desjoyaux","article_published_time":"2025-05-16T10:45:33+00:00","article_modified_time":"2025-05-16T10:45:36+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","type":"image\/jpeg"}],"author":"Visit0r-2024","twitter_card":"summary_large_image","twitter_creator":"@Desjoyaux_pools","twitter_site":"@Desjoyaux_pools","twitter_misc":{"Scris de":"Visit0r-2024"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/","url":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/","name":"Piscine Desjoyaux- Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an | Piscine Desjoyaux","isPartOf":{"@id":"https:\/\/www.desjoyaux.md\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/#primaryimage"},"image":{"@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/#primaryimage"},"thumbnailUrl":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","datePublished":"2025-05-16T10:45:33+00:00","dateModified":"2025-05-16T10:45:36+00:00","author":{"@id":"https:\/\/www.desjoyaux.md\/en\/#\/schema\/person\/33df598a89e683e851008682f88a50e7"},"description":". Fondat\u0103 \u00een 1966, Piscines Desjoyaux este lider mondial \u00een domeniul construc\u021biei de piscine \u00eengropate, cu 180 de dealeri exclusivi \u00een Fran\u021ba \u0219i o prezen\u021b\u0103 \u00een 80 de \u021b\u0103ri. Este inventatorul a dou\u0103 concepte majore: filtrarea f\u0103r\u0103 conducte \u0219i cofrajul activ permanent. Cu o investi\u021bie de aproape 25 de milioane de euro planificat\u0103 pentru singura sa unitate de produc\u021bie \u00een urm\u0103toarele 24 de luni, aceast\u0103 \u00eentreprindere familial\u0103 \u00ee\u0219i continu\u0103 angajamentul transmis din genera\u021bie \u00een genera\u021bie.","breadcrumb":{"@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/#primaryimage","url":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","contentUrl":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","width":700,"height":467},{"@type":"BreadcrumbList","@id":"https:\/\/www.desjoyaux.md\/ro\/piscines-desjoyaux-ar-trebui-sa-continuam-sa-crestem-in-acest-an\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.desjoyaux.md\/ro\/"},{"@type":"ListItem","position":2,"name":"Piscines Desjoyaux: Ar trebui s\u0103 continu\u0103m s\u0103 cre\u0219tem \u00een acest an"}]},{"@type":"WebSite","@id":"https:\/\/www.desjoyaux.md\/en\/#website","url":"https:\/\/www.desjoyaux.md\/en\/","name":"Piscines Desjoyaux","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.desjoyaux.md\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/comments?post=102232"}],"version-history":[{"count":1,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102232\/revisions"}],"predecessor-version":[{"id":102234,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102232\/revisions\/102234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/media\/99386"}],"wp:attachment":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/media?parent=102232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/categories?post=102232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/tags?post=102232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}