{"id":102213,"date":"2025-05-16T13:45:00","date_gmt":"2025-05-16T10:45:00","guid":{"rendered":"https:\/\/www.desjoyaux.md\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/"},"modified":"2025-05-16T13:45:10","modified_gmt":"2025-05-16T10:45:10","slug":"les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/","title":{"rendered":"Les piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare"},"content":{"rendered":"\n

<\/p>\n\n\n

\n
\n \n \n <\/svg>\n <\/div>\n\n \n\n\n \n \"logo\"\"logo\" \n <\/a>\n\n
\n
\n
\n \"Piscines\"actu-chiffres-record-2019\" <\/div>\n <\/div>\n <\/div>\n \n
\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ Les piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare <\/div>\n \n<\/section>\n\n
\n
\n
<\/div>\n
\n \n

Les piscines Desjoyaux acc\u00e9l\u00e8re ses investissements
en recherche et d\u00e9veloppement<\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
\n
\n
<\/div>\n

STRAT\u00c9GIE. L’entreprise familiale fran\u00e7aise, experte en conception et fabrication de piscines, multiplie les investissements. Plus d’innovation et d’ind\u00e9pendance, c’est ce que recherche cette ETI qui fait face \u00e0 l’inflation et \u00e0 la crise \u00e9nerg\u00e9tique.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

\n

   <\/h2>\n<\/section>\n\n\n\n
\n
\n
<\/div>\n

„La recherche et le d\u00e9veloppement sont l’un des moteurs de croissance du groupe”. Par ces mots, le pr\u00e9sident de l’entreprise fran\u00e7aise Piscines Desjoyaux, Jean-Louis Desjoyaux, annonce la cr\u00e9ation d’un nouveau centre de R&D sur son site industriel de La Fouillouse, pr\u00e8s de Saint-\u00c9tienne. Ce nouvel atelier, de 10.000 m\u00b2, ouvrira \u00e0 la fin de l’ann\u00e9e 2023 et sera une extension des b\u00e2timents existants. Un programme \u00e0 20 millions d’euros sera d\u00e9velopp\u00e9, notamment pour automatiser sa ligne de presses \u00e0 injection. Une autre enveloppe de 20 millions d’euros servira \u00e0 financer un centre de traitement de d\u00e9chets m\u00e9nagers dans la r\u00e9gion. „Le poly\u00e9thyl\u00e8ne et le polypropyl\u00e8ne, deux mat\u00e9riaux que nous utilisons \u00e0 hauteur de 5.000 tonnes par an, seront notamment tri\u00e9s”, explique \u00e0 Batiactu le porte-parole de l’ETI familiale.<\/p>\n

L’entreprise, cot\u00e9e en bourse et dont le chiffre d’affaires a atteint 160,5 millions d’euros en 2022, projette de continuer de recruter, malgr\u00e9 une production „tr\u00e8s automatis\u00e9e”. „Les investissements pr\u00e9vus vont permettre la cr\u00e9ation d’une vingtaine d’emplois” , estime le dirigeant. Piscines Desjoyaux compte, en effet, embaucher un chef d’atelier, ainsi que des op\u00e9rateurs et ing\u00e9nieurs.<\/p>\n

Au total, 25 personnes se consacrent \u00e0 la R&D au sein de cette soci\u00e9t\u00e9, qui investit trois millions d’euros par an dans ce d\u00e9partement. „Cr\u00e9ation de nouvelles palettes en plastique r\u00e9serv\u00e9es au transport et consign\u00e9es, recherche d’ind\u00e9pendance vis-\u00e0-vis de la Chine sur certains mat\u00e9riaux… Les secteurs de recherche sont multiples. Nous explorons \u00e9galement le segment du bien-\u00eatre en piscine, en imaginant des bassins ludiques \u00e9quip\u00e9s de jets de massage, par exemple”.<\/p>\n

 <\/p>\n<\/p>\n <\/div>\n\n

\n
\n \"JLD-6411-BD\"\"JLD-6411-BD\" <\/div>\n <\/div>\n <\/section>\n\n
\n
\n
<\/div>\n

Ralentissement du march\u00e9
\n<\/strong>Jusqu’\u00e0 l’invasion de l’ Ukraine par la Russie , le march\u00e9 de la piscine connaissait un essor exceptionnel. En 2021, le chiffre d’affaires du secteur avait progress\u00e9 de 32% et marquait la sixi\u00e8me ann\u00e9e de croissance cons\u00e9cutive, selon la F\u00e9d\u00e9ration des professionnels de la piscine. La crise \u00e9conomique a, depuis, fait bouger les lignes. ” Le march\u00e9 s’est tass\u00e9 „, remarque Jean-Louis Desjoyaux. ” Notre marge s’est l\u00e9g\u00e8rement d\u00e9grad\u00e9e en 2022, de cinq millions d’euros. ” Malgr\u00e9 des pr\u00e9visions de l’Institut national de la statistique (Insee), qui annonce une potentielle baisse de l’inflation \u00e0 5% en juin, les entreprises du secteur devraient, en 2023, nager en eaux troubles.<\/p>\n

Quarante pour cent des ventes du pisciniste viennent de l’\u00e9tranger. \u00ab\u00a0Notre entreprise est 100% fran\u00e7aise. Tout est produit et fabriqu\u00e9 sur notre site industriel\u00a0\u00bb, affirme le porte-parole, qui exporte sa marchandise dans 80 pays. Si ses activit\u00e9s ” se portent bien ” en Italie , ce n’est pas le cas en Allemagne . Piscines Desjoyaux s’attend \u00e0 voir ses recettes diminuer de 30% outre-Rhin en 2023, \u00abnotamment du fait de la crise en Ukraine\u00a0\u00bb. \u00ab\u00a0C’est en France que notre chiffre d’affaires va le mieux, nous tenons le coup\u00a0\u00bb, pr\u00e9cise-t-il, rassurant. Pour r\u00e9percuter les tensions inflationnistes, sa soci\u00e9t\u00e9 a d\u00fb, \u00ab\u00a0comme tout le monde\u00a0\u00bb, augmenter ses prix. \u00a0\u00ab\u00a0Depuis le d\u00e9but du conflit en Europe de l’Est, nos tarifs ont cr\u00fb de l’ordre de 20% en moyenne\u00a0\u00bb. \u00ab\u00a0L’entreprise a \u00e9galement pris la d\u00e9cision de r\u00e9int\u00e9grer certains produits sous-trait\u00e9s ailleurs dans sa cha\u00eene de production\u00a0\u00bb.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

\n
\n
<\/div>\n

Face \u00e0 une inflation galopante et \u00e0 une crise de l’\u00e9nergie qui fait trembler l’Europe, Piscines Desjoyaux s’est adapt\u00e9. \u00ab\u00a0L’ensemble de notre parc de machines a \u00e9t\u00e9 chang\u00e9. Une enveloppe de 10 millions d’euros nous a notamment permis d’acqu\u00e9rir de nouvelles presses \u00e0 injection, qui consomment 30% d’\u00e9lectricit\u00e9 en moins que celles que nous avions\u00a0\u00bb, raconte le dirigeant. Tous les bureaux de l’usine ont \u00e9t\u00e9 isol\u00e9s, l’\u00e9clairage a \u00e9t\u00e9 chang\u00e9 pour des luminaires Led et les chaudi\u00e8res gaz vont \u00eatre prochainement remplac\u00e9es par des chaudi\u00e8res \u00e0 bois. En outre, le si\u00e8ge et les ateliers de fabrication seront autonomes en \u00e9lectricit\u00e9 \u00e0 l’horizon 2025, gr\u00e2ce \u00e0 l’installation de 5.000 m\u00b2 de panneaux solaires.<\/p>\n

Article paru dans Batiactu<\/a>
\nLilas-Apollonas Fournier<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":99386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-102213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nPiscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare | Piscine Desjoyaux<\/title>\n<meta name=\"description\" content=\"Aceast\u0103 \u00eentreprindere familial\u0103 francez\u0103, expert\u0103 \u00een proiectarea \u0219i fabricarea de piscine, \u00ee\u0219i intensific\u0103 investi\u021biile. Aceast\u0103 ETI caut\u0103 mai mult\u0103 inova\u021bie \u0219i independen\u021b\u0103, deoarece se confrunt\u0103 cu infla\u021bia \u0219i criza energetic\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare | Piscine Desjoyaux\" \/>\n<meta property=\"og:description\" content=\"Aceast\u0103 \u00eentreprindere familial\u0103 francez\u0103, expert\u0103 \u00een proiectarea \u0219i fabricarea de piscine, \u00ee\u0219i intensific\u0103 investi\u021biile. Aceast\u0103 ETI caut\u0103 mai mult\u0103 inova\u021bie \u0219i independen\u021b\u0103, deoarece se confrunt\u0103 cu infla\u021bia \u0219i criza energetic\u0103.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/\" \/>\n<meta property=\"og:site_name\" content=\"Piscines Desjoyaux\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Piscines.Desjoyaux\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T10:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T10:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Visit0r-2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Desjoyaux_pools\" \/>\n<meta name=\"twitter:site\" content=\"@Desjoyaux_pools\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Visit0r-2024\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare | Piscine Desjoyaux","description":"Aceast\u0103 \u00eentreprindere familial\u0103 francez\u0103, expert\u0103 \u00een proiectarea \u0219i fabricarea de piscine, \u00ee\u0219i intensific\u0103 investi\u021biile. Aceast\u0103 ETI caut\u0103 mai mult\u0103 inova\u021bie \u0219i independen\u021b\u0103, deoarece se confrunt\u0103 cu infla\u021bia \u0219i criza energetic\u0103.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/","og_locale":"ro_RO","og_type":"article","og_title":"Piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare | Piscine Desjoyaux","og_description":"Aceast\u0103 \u00eentreprindere familial\u0103 francez\u0103, expert\u0103 \u00een proiectarea \u0219i fabricarea de piscine, \u00ee\u0219i intensific\u0103 investi\u021biile. Aceast\u0103 ETI caut\u0103 mai mult\u0103 inova\u021bie \u0219i independen\u021b\u0103, deoarece se confrunt\u0103 cu infla\u021bia \u0219i criza energetic\u0103.","og_url":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/","og_site_name":"Piscines Desjoyaux","article_publisher":"https:\/\/www.facebook.com\/Piscines.Desjoyaux","article_published_time":"2025-05-16T10:45:00+00:00","article_modified_time":"2025-05-16T10:45:10+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","type":"image\/jpeg"}],"author":"Visit0r-2024","twitter_card":"summary_large_image","twitter_creator":"@Desjoyaux_pools","twitter_site":"@Desjoyaux_pools","twitter_misc":{"Scris de":"Visit0r-2024"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/","url":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/","name":"Piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare | Piscine Desjoyaux","isPartOf":{"@id":"https:\/\/www.desjoyaux.md\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/#primaryimage"},"image":{"@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/#primaryimage"},"thumbnailUrl":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","datePublished":"2025-05-16T10:45:00+00:00","dateModified":"2025-05-16T10:45:10+00:00","author":{"@id":"https:\/\/www.desjoyaux.md\/en\/#\/schema\/person\/33df598a89e683e851008682f88a50e7"},"description":"Aceast\u0103 \u00eentreprindere familial\u0103 francez\u0103, expert\u0103 \u00een proiectarea \u0219i fabricarea de piscine, \u00ee\u0219i intensific\u0103 investi\u021biile. Aceast\u0103 ETI caut\u0103 mai mult\u0103 inova\u021bie \u0219i independen\u021b\u0103, deoarece se confrunt\u0103 cu infla\u021bia \u0219i criza energetic\u0103.","breadcrumb":{"@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/#primaryimage","url":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","contentUrl":"https:\/\/www.desjoyaux.md\/wp-content\/uploads\/2022\/01\/photo-bureaux-siege-2019-700x467-1.jpg","width":700,"height":467},{"@type":"BreadcrumbList","@id":"https:\/\/www.desjoyaux.md\/ro\/les-piscines-desjoyaux-sporeste-investitiile-in-cercetare-si-dezvoltare\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.desjoyaux.md\/ro\/"},{"@type":"ListItem","position":2,"name":"Les piscines Desjoyaux spore\u0219te investi\u021biile \u00een cercetare \u0219i dezvoltare"}]},{"@type":"WebSite","@id":"https:\/\/www.desjoyaux.md\/en\/#website","url":"https:\/\/www.desjoyaux.md\/en\/","name":"Piscines Desjoyaux","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.desjoyaux.md\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/comments?post=102213"}],"version-history":[{"count":2,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102213\/revisions"}],"predecessor-version":[{"id":102216,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/posts\/102213\/revisions\/102216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/media\/99386"}],"wp:attachment":[{"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/media?parent=102213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/categories?post=102213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.desjoyaux.md\/ro\/wp-json\/wp\/v2\/tags?post=102213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}