{"id":102135,"date":"2025-05-16T13:40:15","date_gmt":"2025-05-16T10:40:15","guid":{"rendered":"https:\/\/www.desjoyaux.md\/piscine-private-defaimate-desjoyaux-raspunde-la-criticile-aduse-piscinelor\/"},"modified":"2025-05-16T13:40:25","modified_gmt":"2025-05-16T10:40:25","slug":"piscine-private-defaimate-desjoyaux-raspunde-la-criticile-aduse-piscinelor","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/piscine-private-defaimate-desjoyaux-raspunde-la-criticile-aduse-piscinelor\/","title":{"rendered":"Piscine private def\u0103imate: Desjoyaux r\u0103spunde la criticile aduse piscinelor"},"content":{"rendered":"\n

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\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ Piscine private def\u0103imate: Desjoyaux r\u0103spunde la criticile aduse piscinelor <\/div>\n \n<\/section>\n\n
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Piscines priv\u00e9es d\u00e9cri\u00e9es : <\/strong>
Desjoyaux r\u00e9pond au „pool bashing”<\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
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La piscine n’a pas bonne presse en ces temps de s\u00e9cheresse et de d\u00e9r\u00e8glement climatique, mais l’entreprise Desjoyaux, leader mondial du secteur, implant\u00e9 \u00e0 la Fouillouse essaie de lutter contre ce qu’elle qualifie de \u00ab pool bashing \u00bb, en montrant ses efforts pour r\u00e9duire son impact environnemental.<\/p>\n

Une piscine dans son jardin, r\u00eave pour les uns, non-sens \u00e9cologique pour les autres. Les piscines priv\u00e9es ne font plus l\u2019unanimit\u00e9, en ces temps de s\u00e9cheresse et de d\u00e9r\u00e8glement du climat.
\nAlors que le parc de piscine continue de grandir, (22\u00a0550 sur le d\u00e9partement de la Loire comme nous vous l\u2019expliquions avec notre carte interactive), certaines communes interdisent d\u00e9sormais la construction de nouvelles piscines notamment dans le Var et les Pyr\u00e9n\u00e9es-Orientales.<\/p>\n

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\u00ab On innove pour r\u00e9duire notre impact environnemental \u00bb<\/strong><\/p>\n

Un \u00ab pool bashing \u00bb (ou piscine bashing), d\u2019apr\u00e8s Jean Louis Desjoyaux, patron du leader mondial des piscines, dont la seule usine se trouve \u00e0 la Fouillouse. \u00ab On aime nous taper dessus parce qu\u2019on utilise de l\u2019eau. Mais, en France, les piscines ne repr\u00e9sentent que 0,15 % de la consommation d\u2019eau. Pour moi c\u2019est un faux proc\u00e8s qu\u2019on nous fait \u00bb, estime le PDG de l\u2019empire Desjoyaux.
\nEt le g\u00e9ant lig\u00e9rien de se d\u00e9fendre de ne pas faire des efforts. \u00ab D\u00e9j\u00e0 dans les ann\u00e9es 1990, nous avons commenc\u00e9 \u00e0 r\u00e9duire la taille de nos piscines par rapport \u00e0 nos concurrents, d\u2019abord pour r\u00e9duire le co\u00fbt d\u2019une piscine pour nos clients. De m\u00eame, notre pompe standard utilise moins d\u2019\u00e9lectricit\u00e9 que la moyenne. Toutes ces probl\u00e9matiques, nous essayons depuis longtemps de les r\u00e9soudre \u00bb, explique Nicolas Desjoyaux, fils, h\u00e9ritier et directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9 de l\u2019entreprise.
\nJean-Louis Desjoyaux lui, ne parle que d\u2019une chose : le recyclage.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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Innover rime avec recycler<\/strong><\/p>\n

\u00ab D\u2019ici quelques mois, les rev\u00eatements de nos piscines seront fabriqu\u00e9s avec une grosse partie de plastique recycl\u00e9, issus des d\u00e9chets de la m\u00e9tropole de Saint-\u00c9tienne. Demain votre pot de yaourt se transformera peut-\u00eatre en piscine majestueuse \u00bb, ironise le PDG lig\u00e9rien.<\/p>\n

De m\u00eame, de nombreux autres \u00e9l\u00e9ments plastiques des piscines Desjoyaux ont vocation \u00e0 \u00eatre fabriqu\u00e9s en partie en mat\u00e9riaux recycl\u00e9s : vis, pompe, etc.
\nLe r\u00e9sultat d\u2019un investissement massif sur l\u2019usine de la Fouillouse. Et l\u2019entreprise va mettre encore 58 millions d\u2019euros pour d\u00e9velopper le site sur les 24 prochains mois.<\/p>\n

Tout cela suffira-t-il pour redorer le blason des piscinistes ? Pas s\u00fbr, \u00e9tant donn\u00e9 l\u2019image de luxe qui colle \u00e0 la peau des piscines. Alors la piscine priv\u00e9e, un loisir de bourgeois ? Pas du tout \u00e0 entendre la famille Desjoyaux : \u00ab On a tout fait pour d\u00e9mocratiser la piscine depuis que notre soci\u00e9t\u00e9 existe. Le mod\u00e8le qu\u2019on vend le plus, c\u2019est aussi le moins cher, et il est \u00e0 17 500 euros \u00bb, s\u2019insurge Nicolas Desjoyaux.<\/p>\n

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Article paru dans Le Progr\u00e8s<\/a>
\nMartin Levisse<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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