{"id":101971,"date":"2025-05-16T13:25:41","date_gmt":"2025-05-16T10:25:41","guid":{"rendered":"https:\/\/www.desjoyaux.md\/o-poveste-cu-apa-fina-care-conduce-la-rezultate-record\/"},"modified":"2025-05-16T13:25:45","modified_gmt":"2025-05-16T10:25:45","slug":"o-poveste-cu-apa-fina-care-conduce-la-rezultate-record","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/o-poveste-cu-apa-fina-care-conduce-la-rezultate-record\/","title":{"rendered":"O poveste cu ap\u0103 fin\u0103 care conduce la rezultate record"},"content":{"rendered":"\n\n
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\n \"Piscines\"actu-chiffres-record-2019\" <\/div>\n <\/div>\n <\/div>\n \n
\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ O poveste cu ap\u0103 fin\u0103 care conduce la rezultate record <\/div>\n \n<\/section>\n\n
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Une belle histoire d’eau qui aboutit \u00e0 des r\u00e9sultats record<\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
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Din cauza crizei de s\u0103n\u0103tate, vacan\u021ba ta la cel\u0103lalt cap\u0103t al lumii a ajuns la final. A\u0219a c\u0103 v-a\u021bi decis s\u0103 face\u021bi un salt \u00een propria piscin\u0103! <\/strong><\/p>\n

Mul\u021bi francezi confina\u021bi au fost nevoi\u021bi s\u0103 renun\u021be la multe cheltuieli, iar setea lor pentru un trai mai confortabil a crescut. \u0218i cu valurile de c\u0103ldur\u0103 \u00een cre\u0219tere, o piscin\u0103 r\u0103coroas\u0103 \u00een mijlocul gr\u0103dinii a devenit o alegere evident\u0103. Mai ales c\u0103 piscinele nu mai sunt un lux rezervat doar c\u00e2torva persoane fericite. \u00cencep\u00e2nd cu anii 1990, aceasta s-a democratizat.
\nGrupul familial Piscines Desjoyaux \u0219tie totul despre acest lucru, deoarece a jucat un rol activ \u00een aceast\u0103 emancipare. <\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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\u00cen 1966, Jean Desjoyaux \u0219i-a construit propria piscin\u0103 pentru copiii s\u0103i. El lanseaz\u0103 dou\u0103 inova\u021bii care vor revolu\u021biona sectorul: structura dintr-o singur\u0103 pies\u0103 \u0219i filtrarea f\u0103r\u0103 scurgere. Odat\u0103 ce brevetele au fost \u00eenregistrate, a \u00eenceput faza de expansiune, gra\u021bie unei re\u021bele de dealeri exclusivi\u0219ti din \u00eentreaga lume. Pre\u021bul de v\u00e2nzare al piscinelor a \u00eenceput s\u0103 scad\u0103 \u00een anii ’90, dup\u0103 ce investi\u021biile au permis \u00eenfiin\u021barea unor unit\u0103\u021bi de produc\u021bie la scar\u0103 larg\u0103: de la c\u00e2teva sute pe an, num\u0103rul de unit\u0103\u021bi a crescut la peste 4 000. Automatizarea \u0219i inovarea au f\u0103cut posibil\u0103 extinderea gamei de produse, iar acoperirea v\u00e2nz\u0103rilor a crescut. \u00cen cele din urm\u0103, pentru a \u00eembun\u0103t\u0103\u021bi rentabilitatea, \u00eentreprinderea a decis s\u0103 preia \u00een cadrul companiei extrudarea materiilor prime utilizate pentru fabricarea panourilor pentru bazine. <\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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Rentabilitate mai mare<\/strong><\/p>\n

<\/strong>Ast\u0103zi, prin intermediul importatorilor s\u0103i exclusivi din 66 de \u021b\u0103ri \u0219i al celor \u0219ase filiale interna\u021bionale, grupul este lider pe pia\u021ba piscinelor \u00eengropate \u0219i se afl\u0103 pe valul de cre\u0219tere a cererii care a cuprins sectorul de mai mul\u021bi ani.
\nPrin urmare, nu este o coinciden\u021b\u0103 faptul c\u0103, pentru al doilea an consecutiv, Piscines Desjoyaux a publicat rezultate anuale record (pentru anul \u00eencheiat la sf\u00e2r\u0219itul lunii august): cu v\u00e2nz\u0103ri \u00een cre\u0219tere cu 12,2% la 115,18 milioane EUR, marja brut\u0103 de exploatare a atins 22,3% din v\u00e2nz\u0103ri, comparativ cu 18,9% \u00een anul precedent, iar profitul net a crescut cu 43% la 14 milioane EUR.
\n\u00cen mijlocul unei crize sanitare, aceast\u0103 performan\u021b\u0103 demn\u0103 de un Manaudou este rezultatul unui control mai bun al achizi\u021biilor, al costurilor externe \u0219i al personalului.<\/p>\n

Programul de investi\u021bii r\u0103m\u00e2ne solid (8 milioane EUR, fa\u021b\u0103 de 5 milioane EUR \u00een anul precedent).
\n\u00cen cele din urm\u0103, cu un flux de numerar din activit\u0103\u021bile de exploatare \u00een cre\u0219tere cu 2 milioane EUR la 21,5 milioane EUR, pozi\u021bia bilan\u021bului s-a \u00eembun\u0103t\u0103\u021bit. Numerarul net de datorii financiare a crescut de la 10,6 milioane EUR la 19,5 milioane EUR. De\u0219i r\u0103m\u00e2ne prudent\u0103, conducerea este optimist\u0103 cu privire la perspective, av\u00e2nd \u00een vedere politica sa de inovare. <\/p>\n

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Articol publicat in Les Echosinvestir<\/a>
\nSylvie Aubert<\/p>\n

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