{"id":101943,"date":"2025-05-16T13:24:48","date_gmt":"2025-05-16T10:24:48","guid":{"rendered":"https:\/\/www.desjoyaux.md\/cufundarea-in-adancul-cresterii-piscinele-desjoyaux-stabilesc-un-record-istoric\/"},"modified":"2025-05-16T13:24:52","modified_gmt":"2025-05-16T10:24:52","slug":"cufundarea-in-adancul-cresterii-piscinele-desjoyaux-stabilesc-un-record-istoric","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.md\/ro\/cufundarea-in-adancul-cresterii-piscinele-desjoyaux-stabilesc-un-record-istoric\/","title":{"rendered":"Cufundarea \u00een ad\u00e2ncul cre\u0219terii: piscinele Desjoyaux stabilesc un record istoric"},"content":{"rendered":"\n\n
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Plong\u00e9 dans le grand bain de la croissance :<\/strong> Record historique pour les Piscines Desjoyaux<\/h1>\n <\/div>\n
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\n Acas\u0103<\/a> \/ Actualit\u00e9s<\/a> \/ Cufundarea \u00een ad\u00e2ncul cre\u0219terii: piscinele Desjoyaux stabilesc un record istoric <\/div>\n \n<\/section>\n\n
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Plong\u00e9 dans le grand bain de la croissance :<\/strong> record historique pour les piscines Desjoyaux<\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n
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Desjoyaux, acum lider mondial? Pia\u021ba piscinelor individuale este unul dintre marii c\u00e2\u0219tig\u0103tori ai pandemiei. Confiniile succesive i-au determinat pe francezi s\u0103 construiasc\u0103 piscine \u00een gr\u0103dinile lor, ca niciodat\u0103 p\u00e2n\u0103 acum. Unul dintre marii beneficiari ai acestui apetit pentru ap\u0103 este Desjoyaux, liderul din St\u00e9phanois \u00een domeniul piscinelor \u00eengropate. Cu 4.123 de piscine \u00een portofoliu \u00een prima jum\u0103tate a anului 2021, v\u00e2nz\u0103rile sale au crescut cu 44%, la aproape 63,7 milioane de euro, iar profiturile au crescut cu 200%! <\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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Francezii nu sunt str\u0103ini de piscinele individuale din gr\u0103dinile lor. Acest apetit a fost exacerbat de pandemia Covid 19 \u0219i de c\u0103utarea de spa\u021bii \u00een aer liber la \u00eendem\u00e2n\u0103. <\/p>\n

Fiind deja liderul pie\u021bei franceze de piscine individuale, compania cu sediul \u00een Saint-Etienne se bucur\u0103 de aceast\u0103 tendin\u021b\u0103 puternic\u0103 de ceva timp.<\/p>\n

\u00cen prima jum\u0103tate a anului 2021, compania de familie condus\u0103 de Jean-Louis Desjoyaux a construit un total de 4.133 de piscine echivalente 8X4 \u00een Fran\u021ba \u0219i 1.979 pentru export. Ca urmare, v\u00e2nz\u0103rile au urcat cu 44,41%. \u00cen timp ce Fran\u021ba reprezint\u0103 \u00eenc\u0103 dou\u0103 treimi din v\u00e2nz\u0103ri, exporturile joac\u0103, de asemenea, un rol important \u00een aceast\u0103 cifr\u0103, v\u00e2nz\u0103rile \u00een str\u0103in\u0103tate s\u0103rind cu 62%. <\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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Profitul net a crescut cu 200<\/h2>\n

\u00cen spatele acestei cre\u0219teri puternice, toate cifrele sunt \u00een linie, cu un profit net consolidat de 9 milioane EUR, comparativ cu un profit net de 2,9 milioane EUR cu un an \u00eenainte, o cre\u0219tere de peste 200%.
\nCompania, care este listat\u0103 la bursa Alternext Paris, consider\u0103 c\u0103 aceste cifre bune sunt „rodul investi\u021biilor sus\u021binute \u00een dezvoltarea afacerilor \u00een ultimii ani”.<\/p>\n

Pe l\u00e2ng\u0103 pandemie, conducerea societ\u0103\u021bii explic\u0103 aceste rezultate record prin „condi\u021biile meteorologice foarte bune din ultima perioad\u0103 de var\u0103, dar \u0219i prin pozi\u021bia de lider \u0219i atractivitatea ofertei Desjoyaux, datorit\u0103 inova\u021biei, cercet\u0103rii \u0219i dezvolt\u0103rii, elemente-cheie ale strategiei grupului”.
\nPentru a face fa\u021b\u0103 acestei cereri crescute, societatea, care are 240 de angaja\u021bi, a trebuit s\u0103 apeleze la serviciile a aproximativ 90 de lucr\u0103tori temporari \u00een ultimele luni.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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25 de milioane de euro de investi\u021bii<\/h2>\n

Pentru a men\u021bine ritmul, grupul din Loire se preg\u0103te\u0219te s\u0103 investeasc\u0103 aproape 25 de milioane de euro pentru a-\u0219i sus\u021bine cre\u0219terea \u00een Fran\u021ba \u0219i \u00een str\u0103in\u0103tate. \u00cen special, va investi \u00een noi prese \u0219i noi matri\u021be, construind \u00een acela\u0219i timp aproape 10 000 m2 de ateliere suplimentare.
\nObiectivul lui Jean-Louis Desjoyaux, care este de a continua tendin\u021ba actual\u0103, este de a avea o capacitate de produc\u021bie de aproape 20 000 de piscine pe an! <\/p>\n

Dup\u0103 cum a explicat colegului nostru Les Echos, aceste rezultate i-au permis s\u0103 revendice titlul de „lider mondial \u00een domeniul piscinelor \u00eengropate”
\nLa 31,80 euro, cota\u021bia ac\u021biunilor Desjoyaux, care a c\u00e2\u0219tigat \u00eenc\u0103 3,58% la \u00eenchiderea de vineri 27 august, a crescut cu 39% de la \u00eenceputul anului \u0219i cu 76% pe un an (+455% pe zece ani…). Ac\u021bionarii care au f\u0103cut pasul spre Desjoyaux cu siguran\u021b\u0103 nu vor regreta… <\/p>\n

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Articol publicat in LyonEtreprises<\/a>
\nDominique LArgeron<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n

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